![]() “What Ronit and I set out to create was a series of spots that reflected the texture of the posters and the performers,” he comments. That’s just what Rebelle and Honeysuckle wanted, according to Long, who co-directed the ads with Pinto and shot the footage. The experience is simultaneously cinematic and intimate, immersing viewers in these mini-documentaries. Imagery from the Rebelle poster shoots is interspersed with the artists in their natural habitats: Kai freestyling on the New York streets, Mia onstage at iconic venues like Duane Park and Club Cumming, and Hessler in her studio. Watch Geraldine Hessler's Need Weed video: New York City Filmmaking: Rebelle and Honeysuckle Behind the Scenes “It changes the way you look at things around you, which changes the way you think, which changes the way you create, so it really is all tied together.” “I think cannabis really opens the door to creativity,” says Hessler, whose own process is featured in one video. Watch Mia the MVP's Need Weed video: What Is Rebelle's Need Weed? It's More Than Just Cannabis When I’m listening to my playlist and I’m smoking weed, I dance around my house with my feather fans or my boa or something and figure things out in a way that I wouldn’t normally do if I was sober.” ![]() “I really like to smoke weed when I’m creating a new act or when I’m listening to music, because then I start to imagine things differently. “Weed is like the gateway to your creativity,” Mia notes. A lot of the time, when I’m thinking about videos, I be high, you know what I’m saying? It just opens me to different types of moves and I love how music sounds when I’m high… A lot of the time, my most viral videos went viral because I was high.” Kai states, “When I smoke weed, I freestyle… I come up with different moves. Both artists described how their cannabis consumption liberates their minds and puts them in a state of flow. Kai Jmarii, a Bronx-based dancer whose viral videos have made him a TikTok sensation, and Mia the MVP, a burlesque performer updating Josephine Baker’s style for the digital age, posed in front of a Rebelle poster-lined wall to explain why they Need Weed. Honeysuckle took to the streets of New York City for a magical nighttime shoot. Need Weed Artists: TikTok Dancer Kai Jmarii and Burlesque Performer Mia the MVP Rebelle founder and CEO Charlotte Hanna and Chief Marketing Officer Geraldine Hessler appear in one of the videos. Rebelle is the stylish and sought after women-owned brand with a cannabis dispensary in Great Barrington, Massachusetts. Long, captured Rebelle's NEED WEED theme for a series of videos spotlighting artists who draw their inspiration from the plant. As back cover sponsors for Honeysuckle's past two editions, Honeysuckle founder Ronit Pinto and Creative Director Sam C. ![]() What is it about cannabis that unlocks our creativity? That’s what the creative team at Honeysuckle set to find out.
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